What is SEO?
SEO stands for Search Engine Optimisation. It's a process of optimising your website so that it will appear or known as 'rank' higher in search engine results.
You may have heard the term 'keywords'. This is simply a word or set of words that people are searching for. The goal is to optimise your site to rank higher when that given keyword is searched for.
Furthermore, it's important to research and select these keywords properly. Why? Because each keyword has intent behind it. For example, if someone searched for 'Dog Walking' this could relate to many factors of dog walking such as:
The point is, the search term is too broad. Excuse the pun but the key in keyword research is to find keywords that have intent based on the service you offer.
If you are a dog walking business, it might be better to rank for something like 'Dog Walkers in Edinburgh'. Not only is this more specific but there will be less competition than that of a broad term.
A properly designed website is critical to SEO performance. You can check out our web design pricing plans
on the home page.
What are the benefits?
Firstly, it is one of the cheapest forms of marketing for a business. There is no cost per click when someone clicks on your link that appears in Google.
You can optimise your site for many keywords related to your business. Think of the concept in that, you cast a bigger net, you will catch more fish.
You are likely to have better conversion rates. That's because if done right, you are optimising for keywords people are looking to find information on. When your website pops up, it is very likely to meet their needs. And more importantly, take action.
What are the costs?
Each business and its needs are assesed on a case by case basis. This is because there are many involved factors in hitting your goals. It's important that we establish the level of work required to get you where you need to be.
Lastly, it's important to note that there is no single SEO company that can guarantee first place rankings. This is because we are not Google or Bing. Our job is to do everything required to give you the best chance of ranking as high as possible.
Get in touch today and we can schedule an initial consultation. That way we can assess your needs in more detail.
Whilst we offer SEO in Edinburgh, many of our clients come for further afield. We can help any business anywhere get ranked on search engines. We will build out a complete action plan, agree on the business objectives and get started. If you want to get the best results we recommend committing to at least 6 months working with us on your campaign.